BEAUTY ROOTED IN NATURE, CRAFTED FOR YOU
At FDK, we recognised the need for products that genuinely nourish black skin and hair, only finding limited options that didn't meet our needs as people of color. We embraced the power of natural African ingredients to offer premium skincare and hair care solutions designed for people of color.
Our dedication lies in crafting products that enhance the inherent beauty of black skin and hair, ensuring they remain hydrated and radiant throughout the day. Each product is formulated with care, free from harsh chemicals, and rich in nutrients that support strong, healthy hair and glowing skin.
Join us on a journey to celebrate and empower your natural beauty, because you inspire every blend we create.
MEET OUR FOUNDERS
Magali Adjovi
Founder and C.E.O
Welcome to FDK, where science meets nature in the pursuit of holistic well-being. As a dedicated medical doctor with a multicultural background, I discovered the extraordinary benefits of Shea butter during my time in Dakar, Senegal.
Inspired by its versatile properties, I am committed to helping women embrace self-love and confidence through exceptional hair and skincare solutions.
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Our FDK hair and skincare range is designed to support and enhance your natural beauty. We meticulously select gentle, naturally sourced ingredients to perfect your routines and reveal your natural glow. Join us on this journey to achieve healthier, more radiant skin and hair with products you can trust.
MEET OUR FOUNDERS
Houangni Cruz Frederica
Co-founder and Pretoria Branch Director
Hi, I’m Frederica Cruz, Co-founder of FDK, where our passion for natural beauty and wellness shines through every product we create.
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Our journey began with a simple idea: to create products that not only nourish and enhance but also embrace and celebrate the true essence of who you are.
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With Shea butter, coconut oil, and essential oils at the heart of what we do, each product is made with love and is a reflection of our commitment to celebrating your unique beauty and well-being ensuring that when you use them, you feel a sense of pride and confidence.
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For me, FDK is more than a brand—it's a commitment to self-care and empowerment. It’s about feeling confident and cherished in your own skin and hair.
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​Welcome to FDK, where nature meets self-care, and every moment with our products is a celebration of you. I hope our products bring you the same joy and self-love that inspires us every day.
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MEET OUR FOUNDERS
Cecile Watkins
Co- founder and Cape Town branch Director
Bonjour I’m Cecile,
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I discovered the transformative power of shea butter through my two housemates, now business partners. Together, we started producing this incredible shea butter-based product, which has truly helped me embrace my natural self.
The results are amazing, leaving my hair and skin nourished and my spirit confident. I'm excited to share this journey and the benefits of natural beauty with you!
MEET OUR FOUNDERS
Jessica Elonga
Co-founder and Johannesburg Branch Director
My journey began in the Democratic Republic of Congo, where I spent my early years soaking up the vibrant cultures of Africa before moving to Johannesburg at a young age. My love for chemistry and biology led me to pursue a master’s degree in pharmacology, but my heart has always been with the incredible women of Africa.
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At FDK, our mission is deeply personal to me. We’re dedicated to crafting skin and hair care products that celebrate the unique beauty and needs of African women. Each product we create is a reflection of my commitment to empowering women and honoring our rich heritage.
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Inspired by Maya Angelou’s wisdom, “Success is liking yourself, liking what you do, and liking how you do it,” I pour my heart into every aspect of our brand. For me, FDK is not just about creating products—it’s about making a meaningful impact and celebrating the beauty of our community.